Tuesday, October 29, 2013
Big Name Sponsors
Sponsors are important part of sports today not only to the athletes but to the brands too. Take for example Nike, Nike sponsors major athletes such as Kobe Bryant and Lebron James. If companies sponsor some of the most well know athletes consumers may often think "Well if this athlete wears it than I should too". Although this may not be good for the consumer this is good for the company. Just because an athletes wear a certain brand doesn't mean that it is right for everyone. Often times it isn't the case. Many times these products are not right for everyone, especially because everyone is not a professional athlete. But is that really issue though? No, because companies will try to sell you their brand in any way and that's what they are meant to do. So if using an athlete works than that is what they will do.
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It's sad to say, but this is the truth. You could probably put LeBron in some of the werids clothes and people will still buy them. It truely amazes me what some people will do to be like their favorite athlete.
ReplyDeleteSponsorships are so important and seen everywhere within sport. You can see the effect that it has had on every individual who watches sport or knows the athletes. People wear shoes, shirts, jackets, even get tattoos for their favorite team or league! It's amazing how much people will spend on these luxury items just because their favorite athlete wears it too.
ReplyDeleteThis is very true. Many people do wear ridiculous clothing because that is what their favorite player is wearing. The sad thing is, many of these people are paying plenty of money for these clothes and they will continue buying them as well, even though they look ridiculous.
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